The editorial section strives to inform without preaching and entertain without patronising, on all aspects of licensing.

A lively combination of discursive articles, up-to-date statistics, revealing case studies and really interesting snippets. This section is no armchair, PR but involves viewpoints from licensors, licensees and retailers. Everyone from the most experience licensor to the would-be licensee and tentative retailer to an artist in a quandary as to whether to license their artwork will find it worth the read.

Within the editorial section we carry advertisements from all the companies that provide a support role for the licensing industry, from PR's and legal eagles to design consultants and market researchers. We also carry corporate advertisements from licensors. However, licensors can only have a corporate advertisement in this section if they have taken at least one property spread in the licensor section.

This section reflects the huge growth and interest in art and design licensing. From picture libraries and artists to museums and greeting card publishers , it is a editorial of what is happening in the art and design world and essential reading for manufacturers and retailers who are looking for new imagery to license.

The Licensors Property Section of the Licensing Source Book comprises double page spreads (2 X A5 ) that are property specific ie only one property per spread. Licensors can book any number of spreads but only one spread per property.

The Licensors Section allows licensors to attract and support licensees as well as keeping retailers up-to-date with promotional activity and opportunities for new and existing Licensors.

The Licensees Section of The Licensing Source Book comprises advertisements (pages or double page spreads ) from licensees promoting themselves to retailers and licensors. It allows retailers to keep up-to-date with all the various licensed products available from toys to duvets ! It also nables licensees to promote themselves to licensors to make sure that they are the manufacturer for the next hot property.

Any licensor/agent booking a property spread or a advert in the art and design section automatically has their contact details listed in the index section, together with all their other properties ( not just the ones advertised ) listed alphabetically.